Tag
customer data
Stories tagged customer data.
AEON Malaysia's AI Venture Moves From Transaction Segments to Life-Stage Profiling
AEON360, the data and AI joint venture of AEON Co. (M) Bhd and AEON Credit Service (M) Berhad, is shifting customer personalisation away from static transaction-based segments and towards tracking life stages across retail, mall and financial services data.
Walmart Brings Scintilla Data Platform to Sam’s Club Merchants
Walmart will expand its Scintilla first-party customer data platform to Sam’s Club in the U.S. next year, giving merchants and suppliers deeper insights into member behavior.
Framework notifies all customers of data breach exposing personal details
Framework has told its entire customer base that hackers obtained names, email addresses, phone numbers, and physical addresses in a breach linked to a vulnerability in business intelligence firm Metabase.