Tag
creator-led brands
Stories tagged creator-led brands.
POV Beauty’s Sephora Debut Puts TikTok Creator Brands to the Retail Test
Mikayla Nogueira’s POV Beauty will launch at Sephora this fall, marking a major retail milestone for TikTok creator-led beauty brands. Co-founder and CEO Ani Hadjinian says the company has been preparing for retail from the start.
TSG’s Creator-Led Beauty Brand Portfolio Takes Shape With Saltair Deal
TSG’s acquisition of a majority stake in Saltair this week signals a possible strategy to build a portfolio of creator-led beauty brands, following Summer Fridays and Phlur. The pattern could eventually lead to a stand-alone public company.