CPG
Stories tagged CPG.
Dave’s Killer Bread Brings Pumpkin Spice Bagels Back Nationwide
Dave’s Killer Bread has revived its Pumpkin Spice Madness bagels after seven years, making them available nationwide through November as it builds a larger seasonal-product strategy.
Fragrance emerges as key driver of premium pricing in consumer goods
Fragrance is increasingly being used by consumer packaged goods brands to justify higher price points and stand out on crowded retail shelves, with mass-market fragrance sales outpacing other beauty segments.
Celebrity-Led Brands Mas+ and Unwell Shut Down as Market Cools
A wave of celebrity-led consumer brands is folding, with Lionel Messi's Mas+ and Alex Cooper's Unwell among the latest casualties, signaling waning consumer appetite for creator-driven products.
P&G's $3.8B Thorne Deal Caps Wellness M&A Wave
Procter & Gamble's $3.8 billion acquisition of supplement brand Thorne underscores a broader push by consumer goods giants to snap up science-backed wellness labels as shopper priorities shift toward longevity and functional health.