consumer behavior
Stories tagged consumer behavior.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Gen Z Luxury Shoppers Turn to Resale Before Buying New, Says RealReal CEO
Younger consumers are price-checking pre-owned luxury goods to estimate future value before purchasing new items, according to Rati Sahi Levesque, CEO of The RealReal.
China’s luxury rebound brings a changed shopper
China’s luxury market is recovering from a spending slump, but the returning consumer has new priorities that brands must adapt to.
Chinese Brands Face New Challenge: Winning Over AI Agents
As AI agents increasingly shape consumer discovery and purchasing decisions, Chinese brands must pivot from social media marketing to earning the trust of these autonomous systems. The shift demands new strategies that go beyond traditional playbooks.
Gen Z Prioritizes Beauty as Essential Spend, Outpacing Other Generations
Generation Z is now the largest spender on health and beauty products, viewing these purchases as a daily essential rather than a luxury.
Luxury brands accelerate AI adoption as consumer usage surges
A new joint study reveals that luxury executives are rapidly prioritizing AI, with 22% ranking it among their top three strategic priorities by 2026, up from 5% in 2024. Meanwhile, 55% of luxury consumers now use AI in their purchase journey.
Singapore Consumers Quietly Abandon Brands After Losing Trust
Most Singapore consumers who lose trust in a brand choose to silently disengage rather than complain publicly, posing a hidden reputational risk for companies.
Global Luxury Market on Track to Reach $700 Billion by 2030
The global luxury market is projected to hit $700 billion by 2030, driven primarily by growth in the United States and China, according to a new survey-based report.
FIT Study Reveals Consumers Prioritize Science-Backed Longevity Over Appearance
A new study from the Fashion Institute of Technology finds that consumers are increasingly favoring data-driven biological investments in wellness over purely aesthetic products, trusting experts more than influencers.
Shoppers Willing to Pay for Speedy Delivery, Zippd Report Finds
A new report from Zippd reveals that consumers are increasingly expecting and willing to pay for delivery within hours rather than days, signaling the rise of instant commerce.
Emotional Connection Tops Logo and Heritage for Luxury Shoppers, Report Finds
A new report reveals that aspirational and established luxury clients, spending $5,000 to $50,000 annually, have been underserved despite representing up to $90 billion in potential growth. Emotional connection now outweighs logo recognition and craftsmanship.