Tag
China market entry
Stories tagged China market entry.
Shanghai Fashion Week opens as a gateway for foreign labels eyeing China
The Spring/Summer 2027 edition of Shanghai Fashion Week opened on 8 October under the theme Renewed Radiance, with nearly 100 runway presentations and around 1,000 brands taking part. For overseas labels, the event doubles as a testing ground for entering the Chinese market.
VEJA Debuts in China via Tmall, Eschewing Physical Stores for Now
French sustainable sneaker brand VEJA has entered the Chinese market with an online-first strategy, launching a flagship store on Alibaba's Tmall platform to build brand awareness and gather consumer data before opening physical retail locations.