Unilever Invests Euro 100 Million In Mumbai Fragrance Hub To Advance Innovation

Unilever has invested €100 million ($115 million) in opening a new Unilever Fragrance House hub in Mumbai, India, which aims to combine science, aesthetics, and sensory performance to enhance the consumer experience and support industry growth. According to the company, the location was chosen because India is one of the world’s most prominent fragrance markets, with a projected valuation of $4 billion by the 2030s.

“Fragrance is one of the most powerful ways we create desire for our brands,” stated Jane Maciver, the incoming Head of the Unilever Fragrance House, in a company press release.