Beauty / Brief
Uni Names Kaia Gerber as Creative Partner in Residence, Expands into Ulta Beauty
Los Angeles-based body-care brand Uni has announced the appointment of model and actress Kaia Gerber as its inaugural creative partner in residence. The role involves collaborating on product development, brand campaigns, and creative direction.
Concurrently, Uni has secured a major retail expansion through a partnership with Ulta Beauty. The brand’s products will now be available across Ulta’s network of stores and online platform, significantly broadening its consumer reach.
Gerber’s involvement marks a strategic move to align the brand with a high-profile figure known for her influence in fashion and beauty. The creative partnership is expected to include limited-edition collections and curated experiences.
The Ulta Beauty deal positions Uni for accelerated growth in the competitive body-care market, leveraging the retailer’s extensive footprint and customer base. Financial terms of the agreement were not disclosed.