Retail / news
MyTheresa Launches Mobile Luxury Boutique in the Hamptons
MyTheresa has launched a mobile bespoke retail experience in the Hamptons for summer, offering private appointments and public walk-ins at iconic locations.
The mobile boutique, housed in a customized Airstream trailer, is designed to bring the retailer's curated selection and personalized service directly to clients in the Hamptons. The activation, dubbed 'MyTheresa Out East', will make appearances at select destinations including The Hedges Inn, Topping Rose House, Wölffer Estate Vineyard, and Montauk Yacht Club.
Private shopping appointments for top clients are available on Tuesdays and Wednesdays, while Thursdays are open to the public via walk-ins and on-site registration. Those attending private appointments will enjoy refreshments from Saratoga Spring Water and receive a bespoke floral arrangement presented in a Ginori 1735 vase as part of an exclusive gifting experience.
Carly Rosenberg, president of MyTheresa North America, said the activation offers a new way for clients to engage with the brand throughout the season. She noted that the initiative reflects the company's commitment to exploring new ways to connect through exceptional service and meaningful experiences.