Fashion / news
Maredamare Returns to Florence with Over 250 Brands, Highlighting Sustainability
The international beachwear and resort wear trade fair Maredamare will take place in Florence from July 18 to 20, featuring more than 250 brands and placing sustainability at the forefront.
Maredamare, the global trade fair dedicated to beachwear, resort wear, and beach accessories, is set to return to Florence's Fortezza da Basso from July 18 to 20. The event will host over 250 brands, showcasing the latest trends in summer fashion.
Sustainability has been chosen as the central theme for this edition, with exhibitors emphasizing eco-friendly materials and ethical production practices. Organizers are curating special sections dedicated to sustainable collections and circular economy initiatives.
The fair expects to welcome buyers from around the world, offering a platform for networking and business opportunities in the beachwear sector. Florence's historic venue will provide a backdrop for presentations and trend forecasting.
Maredamare continues to serve as a key meeting point for industry professionals, from established brands to emerging designers, all aiming to capture the growing demand for responsible summer fashion.