Beauty / news
Marc Jacobs Beauty lands at Sydney Airport with Coty and Heinemann
Coty Travel Retail and Heinemann Oceania have debuted Marc Jacobs Beauty at Sydney Airport, pairing a permanent Terminal 1 counter with a colourful pop-up as the brand extends its Asia Pacific roll-out.
The permanent Marc Jacobs Beauty counter opened this month at Terminal 1 International Departures, alongside a pop-up in the same terminal. The launch marks the brand's debut at the Australian airport and continues its expansion across Asia Pacific.
The activation is built around yellow displays, oversized fragrance bottle replicas, brushed silver surfaces and mirrored arches drawn from the makeup line's colour palette. Signature brand charms and a central flower-shaped discovery zone highlight hero products spanning both beauty and fragrance.
Shoppers can book personalised consultations and flash makeovers with dedicated Makeup Beauty Advisors in a separate beauty services area.
The launch lands in a busy month for the airport, with an estimated passenger volume of more than 700,000 forecast for October.
Coty Travel Retail developed the installation with Heinemann Oceania, which operates the duty free space at Sydney Airport.