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Mammut targets Asian and North American expansion under new Chinese ownership
Mammut Sports Group AG is stepping up efforts to attract new customers in Asia and North America, aiming to boost sales of outdoor clothing and footwear after being acquired by Chinese asset manager CPE.
The Swiss outdoor brand is focusing on growth in key international markets following its takeover by CPE, a Chinese alternative asset manager. The company plans to expand its customer base in Asia and North America to drive sales of its apparel and footwear lines.
Mammut, known for its mountaineering and outdoor equipment, is looking to strengthen its presence in regions where demand for outdoor and alpine sports products is rising. The move comes as part of a broader strategy to build on the brand's heritage while tapping into new consumer segments.
With the backing of its new owner, Mammut aims to leverage opportunities in both established and emerging markets. The company sees particular potential in Asia, where outdoor activities are gaining popularity, as well as North America, a key market for premium outdoor gear.