Luxury / news
LVMH's Journées Particulières to Showcase 46 Brands Across 11 Countries
LVMH will hold its next Journées Particulières event this fall across 11 countries, featuring 46 brands with a focus on artisanship.
LVMH has announced the next edition of its Journées Particulières, a public open-house event. The event will take place this fall in 11 countries, involving 46 of the group's brands. The number of locations has been reduced compared to previous editions, as the luxury conglomerate prioritizes spotlighting its artisans.
Visitors will have the opportunity to go behind the scenes at various ateliers and workshops, experiencing firsthand the craftsmanship behind LVMH's products. The event is free and open to the public, aiming to demystify the creation process and celebrate savoir-faire.
LVMH has not yet specified exact dates or participating locations, but expects the event to draw significant interest from luxury enthusiasts. The group emphasizes that the smaller number of sites will allow for a more focused and intimate experience.
The Journées Particulières initiative was launched in 2011 and has since become a key event for LVMH to connect with consumers and showcase its heritage.