Luxury / news
Liberty Appoints Laura Simpson as CMO, Expanding Beauty Role
Laura Simpson has been named chief marketing officer of Liberty London, adding the title to her existing role as managing director of the store's beauty division, LBTY.
The London department store Liberty has promoted Laura Simpson to chief marketing officer, a new role that complements her current position as managing director of its beauty concept LBTY. The move signals a closer integration of the retailer's marketing and beauty operations under Simpson's leadership.
Simpson, who already oversaw the strategic direction of LBTY, will now also be responsible for Liberty's overall marketing strategy, brand positioning, and customer engagement. The appointment reflects the store's focus on leveraging its heritage while strengthening its beauty offer.
Liberty's beauty division has been a key growth driver, with LBTY curating a mix of niche and established brands. The combined role is expected to streamline decision-making and align marketing efforts with the premium retail experience Liberty is known for.
No further details on the timing of the appointment or any changes to the executive team were disclosed. Simpson continues to report to Liberty's CEO.