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Cole Haan Debuts First Luggage Collection as It Expands Travel Offerings
Cole Haan is introducing its first luggage line this month, offering carry-on and checked bag sizes as the footwear brand deepens its focus on travel.
The footwear brand's new luggage collection marks its entry into the category, with both carry-on and checked options debuting this month. The launch is part of a broader strategy to position Cole Haan as an everyday lifestyle brand that travels well.
Alongside the luggage, Cole Haan is rolling out the GrandPrø Packwell Sneaker, which features an unlined construction designed to make it easier to pack and condense in a suitcase.
To support the travel push, the company is also opening additional stores in tourist-heavy markets, including Boston and Orlando, Florida.
While this is Cole Haan's first luggage line, the brand has offered duffel bags, backpacks and other travel accessories for decades. The new products and store expansion reflect an accelerated effort to capitalize on post-pandemic travel demand.
Jeanine Farucci, vice president of global brand marketing at Cole Haan, said the company's target customer has increasingly prioritized travel, making it an essential part of the Cole Haan lifestyle. She added that the goal is to play a larger role in the travel market by building a more robust ecosystem of offerings.