Retail / news
China Duty Free Group rolls out 'Super Golden Week' campaign across six Hainan stores
China Duty Free Group has launched a themed campaign across its six stores in Hainan, timed to the Mid-Autumn Festival on 25 September and the National Day holiday from 1 to 7 October. The promotion blends shopping incentives with entertainment and airport services.
The rollout comes as an extended 'Super Golden Week' fuels domestic travel demand to Hainan, with the Mid-Autumn Festival falling on 25 September and the National Day holidays running from 1 to 7 October.
Across its six Hainan stores, the travel retailer is staging interactive activities, live performances, premium experiences, shopping benefits and other services, positioning the programme as an integrated vacation-and-retail offer for visitors.
In Sanya, travellers can visit cdf Sanya International Duty Free Shopping Complex and cdf Sanya Phoenix Airport Duty Free Store. cdf Sanya, which is marking its 12th anniversary, is offering 10x loyalty points, spend-based gifts and lucky draws, along with drone shows and themed parades.
At the Sanya Phoenix Airport store, shoppers can receive gifts with purchases and complimentary signature drinks.
During peak hours, the airport store will station duty-free ambassadors for one-on-one service, and a pop-up space at Gate 201 will provide QR-code ordering with home-delivery services.