Travel / article
Cartwright & Butler Launches Channel-Exclusive St Andrew's Flag Tin in Scottish Airports
British fine-food brand Cartwright & Butler has unveiled a travel retail-exclusive St Andrew’s Flag Tin, available from July at World Duty Free stores across Scotland.
The new tin is a permanent addition to the Signature Tins range, containing 150g of the brand’s signature crumbly all-butter shortbread topped with crunchy demerara sugar. Presented in a distinctive St Andrew’s Flag design, the product is designed as a premium gift and Scottish souvenir.
The tin follows an updated packaging format with an image of the shortbread displayed on the reverse, improving product visibility for in-store shoppers. It joins Cartwright & Butler’s portfolio of travel retail-exclusive (TREX) items that focus on destination-inspired gifting.
The launch leverages the success of the brand’s earlier high-profile promotion at Edinburgh Airport in March, which featured dedicated Brand Ambassadors, staff training, and product sampling with a pastel-themed display. That campaign spotlighted the shortbread range and duo packs.
Cartwright & Butler is strengthening its travel retail footprint through this permanent addition to its Signature Tins line, available exclusively at Avolta’s World Duty Free stores across Scotland starting July.