Luxury / news
Armani enlists BCG for growth strategy ahead of potential stake sale
Giorgio Armani SpA has hired Boston Consulting Group to identify growth opportunities in key luxury segments, as the Italian fashion house prepares for a stake-sale process expected later this year.
The consultancy is helping Armani refine its business plan and focus on high-potential areas within the luxury market, according to sources familiar with the matter. The move comes as the 90-year-old founder Giorgio Armani gradually steps back from day-to-day operations.
Armani, which remains one of the few independent major luxury groups, is expected to launch a formal sale process for a minority stake in the coming months. The company has long been considered a prime target for larger conglomerates seeking to expand their portfolios.
BCG's involvement signals a push to strengthen the brand's positioning and streamline its sprawling product categories, which range from high-end couture to more accessible lines. The family-owned firm has been exploring options to secure long-term stability beyond its founder's tenure.
No final decision on the stake sale has been made, and the process could still change, the sources said. Armani declined to comment, while BCG did not respond to requests for comment.
The Italian luxury house reported revenues of €2.4 billion in 2023, with a strong presence in menswear, womenswear, and accessories.