Zenith

Zenith Proposes High-End Pivot With Up to 200 Job Cuts and Retail Exit by 2029

LVMH-owned Zenith Watches has opened a staff consultation on a strategic repositioning toward higher-priced watches, a plan that could remove up to half its Swiss workforce and roughly 100 international roles. The brand also intends to discontinue many collections and wind down its retail operations by 2029.