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Beauty / news / en / Oct 18, 2026, 07:49 UTC

Teen beauty spend climbs 7% as hair care outpaces the wider market

Piper Sandler's 26th annual teen survey of 9,000 teens across 47 states shows overall beauty spending up 7%, with hair care growing fastest at 10%. Hailey Bieber's Rhode, backed by E.l.f. Beauty, appears in the ranking for the first time.

beautyteen consumershair careconsumer spendingRhodeUlta