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POV Beauty
Stories tagged POV Beauty.
Sephora Opens TikTok Shop With Livestream and Monthly Drops
Sephora has begun selling on TikTok Shop, kicking off with a livestreamed shopping session hosted by influencer Mikayla Nogueira and a limited assortment of POV Beauty and Sephora Collection items.
POV Beauty’s Sephora Debut Puts TikTok Creator Brands to the Retail Test
Mikayla Nogueira’s POV Beauty will launch at Sephora this fall, marking a major retail milestone for TikTok creator-led beauty brands. Co-founder and CEO Ani Hadjinian says the company has been preparing for retail from the start.