Olivia Rodrigo

Depop Builds Its Marketing Around Music, Tapping Zara Larsson and Olivia Rodrigo

Peer-to-peer resale platform Depop is using music to set itself apart from rival marketplaces, citing data that 56% of its community attends live music events. The London-based company has rolled out wardrobe drops with artists including Kacey Musgraves, Zara Larsson and Olivia Rodrigo.