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Beauty / news / en / Nov 5, 2026, 10:39 UTC

Wella Company chases travel retail growth with haircare and O.P.I. nails

Wella Company is pushing deeper into travel retail behind Wella Professionals and premium nail label O.P.I., with haircare outpacing the wider perfumes and cosmetics category. The company says it has booked triple-digit growth with some retail partners as shoppers trade up from mass products to premium treatments.

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