Tag
mooncakes
Stories tagged mooncakes.
Walmart's Shenzhen mooncake pop-up turns a herbalist's cabinet into a Woji Fresh showcase
Walmart staged an eight-day Mid-Autumn Festival pop-up in Shenzhen built around its Woji Fresh private label, using a traditional Chinese medicine cabinet as the centrepiece. The activation reached No. 2 on Douyin's trending list.
Gen Z Pulls Back on Mooncakes as Health and Price Pressures Reshape Mid-Autumn Spending
Mooncake sales in China have slipped over recent years as younger consumers weigh sugar content and steep prices against festival tradition. Heritage bakeries are responding with lighter recipes, savory flavors and IP tie-ins.