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Mintel
Stories tagged Mintel.
Consumers Trust AI to Search but Not to Shop, Mintel Report Finds
A Mintel report finds shoppers are comfortable using artificial intelligence to search, compare and simplify purchase decisions, but far less willing to let it act on their behalf and complete the transaction. The trust gap persists even as brands keep spending on agentic AI.
APAC beverage brands shift to everyday wellness, Mintel finds
New Mintel research shows beverage and nutrition brands across Asia-Pacific are moving from single-function positioning to holistic wellness, with distinct consumer expectations emerging in India, Thailand and Australia.