Tag
mid-market
Stories tagged mid-market.
Africa's Tourism Growth Leans on the 'Missing Middle'
With travelers seeking value without sacrificing quality, Africa's biggest opportunity lies in building a reliable mid-market tier that has historically been underdeveloped.
Mid-Market Fashion Brands Accelerate African Expansion
The trend of international fashion brands entering Africa is picking up speed, led by mid-market players, while luxury labels face stiff competition from European rivals.