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men's fragrance

Stories tagged men's fragrance.

Beauty / news / en / Aug 27, 2026, 04:32 UTC

Designer Beauty’s Men’s Fragrance Battle Intensifies as YSL Leads U.S. Market

Designer beauty brands are stepping up their competition for male fragrance shoppers. New data shows men’s prestige fragrance sales are rising while women’s remain flat, with YSL Beauty currently holding the top spot in the U.S.

men's fragrancedesigner beautyYSL BeautyDior SauvageValentino UomoL'Oréal
Beauty / news / en / Jul 25, 2026, 02:26 UTC

Snif to Launch Notewrks Men's Fragrance Line at Ulta Beauty

Snif is bringing its masculine-leaning Notewrks cologne line to Ulta Beauty, targeting Gen Z and Gen Alpha male fragrance enthusiasts with $74 masstige scents.

SnifUlta Beautymen's fragrancefragheadsGen Z beautymasstige