Tag
marketing strategy
Stories tagged marketing strategy.
Goodwipes Co-Founder on Quirky Collaborations and Why Fewer Is Better
Goodwipes co-founder Sam Nebel shares the thinking behind the brand's unconventional partnerships with Liquid Death, Olipop and Hallie Batchelder, and explains why the company caps itself at about three collaborations a year.
Chinese Brands Face New Challenge: Winning Over AI Agents
As AI agents increasingly shape consumer discovery and purchasing decisions, Chinese brands must pivot from social media marketing to earning the trust of these autonomous systems. The shift demands new strategies that go beyond traditional playbooks.