Tag
marketing
Stories tagged marketing.
How a Thunderstorm Turned Mbappé's World Cup Match Into Marketing Gold for Dongpeng Bushuaila
A rain delay during a France vs. Iraq World Cup match sparked a viral social media moment that Chinese sports drink brand Dongpeng Bushuaila leveraged for a marketing win.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.
Beauty Brands Go All-In on 2026 World Cup Marketing Blitz
Dove, Paula's Choice, NYX, and Unilever are launching campaigns and activations around the 2026 FIFA World Cup, targeting a potential audience of 6 billion viewers.
Books Emerge as Fashion's Newest Status Symbol
Fashion brands increasingly use books as accessories and marketing tools, elevating literature to a luxury status symbol even as reading rates decline.