marketing
Stories tagged marketing.
European Destinations Rethink North America as US and Canadian Travel Paths Split
US trips to Europe slipped in mid-2026 after a record year, while Canadian visits to Europe climbed sharply alongside a pullback from the United States. Tourism boards are being urged to treat the two markets as separate rather than one North American bloc.
Marketers adopt AI but draw the line on customer-facing content
Most marketers now use AI in creative work, but many are setting strict boundaries on customer-facing content. New research shows nearly all plan to increase AI investment, even as consumer confidence in AI-generated quality drops.
Airbnb Quietly Rebuilds Marketing Engine It Once Dismantled
SEC filings show Airbnb has spent four years reversing the pandemic-era marketing cuts that made it famous, even as it maintains its 90% organic traffic claim.
Stanley 1913 Reworks Content for AI Search Visibility
Stanley 1913 is shifting from hack-driven SEO tactics to a long-term content strategy designed for AI search engines, adding FAQs and usage guides to answer real consumer questions.
How a Thunderstorm Turned Mbappé's World Cup Match Into Marketing Gold for Dongpeng Bushuaila
A rain delay during a France vs. Iraq World Cup match sparked a viral social media moment that Chinese sports drink brand Dongpeng Bushuaila leveraged for a marketing win.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.
Beauty Brands Go All-In on 2026 World Cup Marketing Blitz
Dove, Paula's Choice, NYX, and Unilever are launching campaigns and activations around the 2026 FIFA World Cup, targeting a potential audience of 6 billion viewers.
Books Emerge as Fashion's Newest Status Symbol
Fashion brands increasingly use books as accessories and marketing tools, elevating literature to a luxury status symbol even as reading rates decline.