marketing
Stories tagged marketing.
Marketers adopt AI but draw the line on customer-facing content
Most marketers now use AI in creative work, but many are setting strict boundaries on customer-facing content. New research shows nearly all plan to increase AI investment, even as consumer confidence in AI-generated quality drops.
Airbnb Quietly Rebuilds Marketing Engine It Once Dismantled
SEC filings show Airbnb has spent four years reversing the pandemic-era marketing cuts that made it famous, even as it maintains its 90% organic traffic claim.
Stanley 1913 Reworks Content for AI Search Visibility
Stanley 1913 is shifting from hack-driven SEO tactics to a long-term content strategy designed for AI search engines, adding FAQs and usage guides to answer real consumer questions.
How a Thunderstorm Turned Mbappé's World Cup Match Into Marketing Gold for Dongpeng Bushuaila
A rain delay during a France vs. Iraq World Cup match sparked a viral social media moment that Chinese sports drink brand Dongpeng Bushuaila leveraged for a marketing win.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.
Beauty Brands Go All-In on 2026 World Cup Marketing Blitz
Dove, Paula's Choice, NYX, and Unilever are launching campaigns and activations around the 2026 FIFA World Cup, targeting a potential audience of 6 billion viewers.
Books Emerge as Fashion's Newest Status Symbol
Fashion brands increasingly use books as accessories and marketing tools, elevating literature to a luxury status symbol even as reading rates decline.