Tag
location data
Stories tagged location data.
Simon Property Group launches retail media network powered by mall location data
Simon Property Group has launched Simon Media Network, a retail media business that lets brands target shoppers across its U.S. malls using Wi-Fi-derived location data and consumer engagement insights.
Android Apps May Share Location Data With Advertisers Without Developers’ Knowledge
New findings from the Electronic Frontier Foundation show that third-party code embedded in Android apps can automatically collect precise location data from users, often without app developers realizing it.