Tag
livestream shopping
Stories tagged livestream shopping.
TikTok Shop Beauty Chief Expects Holiday Sales Jump as Brands Go Live
TikTok Shop expects beauty sales to significantly surpass last year's holiday season, with brand-run livestreams set to take a much larger share of the platform's business, according to its beauty general manager Ajay Salpekar.
Sephora Opens TikTok Shop With Livestream and Monthly Drops
Sephora has begun selling on TikTok Shop, kicking off with a livestreamed shopping session hosted by influencer Mikayla Nogueira and a limited assortment of POV Beauty and Sephora Collection items.
Livestream Shopping Evolves Into Core Retail Channel in Southeast Asia
Livestream commerce has evolved from a marketing experiment into a distinct retail channel in Southeast Asia, with brands building dedicated teams and creator partnerships to drive long-term sales.