Tag
livestream commerce
Stories tagged livestream commerce.
Medicube Tops TikTok Shop Beauty Livestreamers as Top 10 Pass $83 Million
The ten biggest beauty livestream sellers on TikTok Shop generated more than $83 million combined in the first half of the year, led by K-Beauty brand Medicube with nearly $19.4 million.
TikTok Shop Says 94% of U.S. Luxury Resale Revenue Comes From Livestreams
TikTok Shop revealed that 94% of its U.S. luxury resale revenue year to date is generated through livestreams, as the category's gross merchandise value surged 400% year over year. The platform is positioning itself as a trusted destination by requiring sellers to use one of five authentication partners.