Tag
holiday shopping
Stories tagged holiday shopping.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Brands Rework Holiday Return Policies as Q4 Refund Wave Approaches
Retailers are rolling out temporary holiday return policies to handle the seasonal spike in refunds and exchanges, with roughly 17% of holiday sales expected to come back, according to new industry survey data.