holiday shopping
Stories tagged holiday shopping.
Walmart Connect goes direct to brands with on-site brand lift studies ahead of holiday ad deals
Walmart's retail media arm is approaching brand clients directly, rather than through their agencies, to offer on-site brand lift studies before the holiday shopping season. The pitch lands as marketers press for harder proof that retail media spending drives incremental sales.
Deloitte survey: 28% of holiday budgets to be spent by end of October
A Deloitte holiday shopping survey of 4,000 U.S. consumers finds 22% plan to start buying earlier than last year, with 28% of budgets expected to be used up by the end of October — the highest share in six years.
Amazon's Fall Prime Day Pushes Holiday Shopping Into October
Amazon's Prime Big Deals Days has shifted the start of holiday shopping into October, with consumers researching and comparing prices earlier and sellers treating the event as a testing ground before Black Friday.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Brands Rework Holiday Return Policies as Q4 Refund Wave Approaches
Retailers are rolling out temporary holiday return policies to handle the seasonal spike in refunds and exchanges, with roughly 17% of holiday sales expected to come back, according to new industry survey data.