Tag
Gen Z shoppers
Stories tagged Gen Z shoppers.
Carter's Launches First Brand Refresh Since 2000 to Woo Gen Z and Millennial Parents
The 161-year-old children's apparel retailer is rolling out a new logo, visual identity and marketing push aimed at younger parents, backed by a creator program and a partnership with Outward Bound.
New York Fashion Week puts American heritage brands in the spotlight
The upcoming New York Fashion Week lineup features American legacy names including Ralph Lauren, Coach and Tommy Hilfiger, as these labels draw younger Gen Z shoppers despite broader global luxury sector challenges.