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FIFA World Cup
Stories tagged FIFA World Cup.
Reese's Launches 'Take Home the Cup' Travel Retail Campaign for FIFA World Cup
The Hershey Company has rolled out a new travel retail campaign for Reese's, themed around football and timed with the FIFA World Cup. The initiative includes exclusive packaging, airport pop-ups, and interactive experiences across major international airports.
China Missing from FIFA 2026 Pitch but Dominates Stadium Infrastructure
Despite failing to qualify for the 2026 FIFA World Cup, China has become an 'invisible' home team through widespread technological and product presence, from electric buses to POP MART's Labubu mascots.