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Double 11

Stories tagged Double 11.

Ecommerce / news / en / Nov 7, 2026, 11:00 UTC

AI Tokens Overtake Physical Goods as Double 11's Fastest-Selling Item in China

Tmall listed AI tokens as a standalone Double 11 category for the first time, with first-day sales up 450%. A 0.01 RMB Qianwen membership card sold nearly 100,000 units in 30 minutes during a Li Jiaqi livestream.

Double 11AI tokensTmallLi JiaqiQianwenChina ecommerce