Tag
digital transformation
Stories tagged digital transformation.
Retailers Told to Look Past Technology as Digital Edge Becomes Easy to Copy
Retailers are being urged to compete on strategy, customer experience and execution as digital tools become cheaper to adopt and harder to use as a differentiator.
Estée Lauder's Aude Gandon Says Leaving Adland for Google Was Her Biggest Career Gamble
The Estée Lauder Cos.' global chief digital and marketing officer traced a career that ran from advertising to Google and Nestlé before beauty, telling a Women in Power audience that her riskiest move also reshaped how she approaches digital change.
Luxury brands accelerate AI adoption as consumer usage surges
A new joint study reveals that luxury executives are rapidly prioritizing AI, with 22% ranking it among their top three strategic priorities by 2026, up from 5% in 2024. Meanwhile, 55% of luxury consumers now use AI in their purchase journey.