Tag
customer retention
Stories tagged customer retention.
Brands Rework Holiday Return Policies as Q4 Refund Wave Approaches
Retailers are rolling out temporary holiday return policies to handle the seasonal spike in refunds and exchanges, with roughly 17% of holiday sales expected to come back, according to new industry survey data.
Rewarded First-Time Shoppers 18% More Likely to Repurchase, Study Finds
New research from Bain & Company and Fetch Rewards shows that consumers who use a reward on their first purchase are 18% more likely to buy again within two quarters, and spend 28.4% more than those who don't.