consumer trust
Stories tagged consumer trust.
Singapore Shoppers Lean on AI Assistants, but 58% Balk at Letting Them Pay
Almost three-quarters of Singapore consumers now shop with AI assistants, yet fewer than a third are comfortable letting those assistants complete a purchase, according to Adyen's 2026 Singapore Retail Report.
Consumers Trust AI to Search but Not to Shop, Mintel Report Finds
A Mintel report finds shoppers are comfortable using artificial intelligence to search, compare and simplify purchase decisions, but far less willing to let it act on their behalf and complete the transaction. The trust gap persists even as brands keep spending on agentic AI.
Australians trust AI shopping advice more than retail staff
Source signal: Australians are turning to AI for shopping research, whilst retail staff remain part of the purchase journey.
Consumers Welcome AI Research but Resist Automated Purchasing
A new Ipsos report finds that while most consumers are comfortable using AI for product research and comparisons, only one-third would let it make purchases without human approval.
Marketers adopt AI but draw the line on customer-facing content
Most marketers now use AI in creative work, but many are setting strict boundaries on customer-facing content. New research shows nearly all plan to increase AI investment, even as consumer confidence in AI-generated quality drops.
Two in three Southeast Asian consumers buy on creator recommendations, report finds
A new report reveals that 67% of Southeast Asian shoppers have made a purchase due to a creator's recommendation, even as generative AI tools like ChatGPT gain ground in product discovery.
Lettuce brands launch consumer education campaigns amid cyclospora outbreak
Producers including Gotham Greens and Little Leaf Farms are using social media to assure customers their lettuce is safe, as the U.S. grapples with over 4,173 cyclospora cases since May.