consumer trends
Stories tagged consumer trends.
China's Coffee Giants Trade Hyper-Expansion for Premium, Tailored Stores
Luckin Coffee and Starbucks China are easing off breakneck store growth and a 9.9 RMB price war in favor of premium, scenario-based cafés built around local culture. The pivot follows young Chinese consumers' growing appetite for slower, tactile experiences.
Unilever Wellbeing chief says beauty and wellness lines are blurring
Jostein Solheim, CEO of Unilever Wellbeing, told Groceryshop attendees in Las Vegas this week that shoppers are moving away from appearance-led beauty routines toward a science-backed blend of beauty, health and everyday wellbeing.
Over-40s beauty searches surge as older consumers seek age-specific advice
Google search data from Fresha shows sharp year-on-year increases for beauty terms aimed at women over 40, including a 525% jump for “over 40 beauty.”
APAC beverage brands shift to everyday wellness, Mintel finds
New Mintel research shows beverage and nutrition brands across Asia-Pacific are moving from single-function positioning to holistic wellness, with distinct consumer expectations emerging in India, Thailand and Australia.
Chinese Brands Like Pop Mart Win US Shoppers Despite Geopolitical Friction
Chinese consumer brands such as Pop Mart are gaining traction with American shoppers by cultivating a global image and targeting niche markets.
Luxury Brands Elevate AI to Top Strategic Priority as Consumer Adoption Surges
New research shows a sharp increase in luxury houses ranking artificial intelligence among their top corporate priorities, even as consumer AI usage for shopping outpaces brand deployment.