Chinese brands
Stories tagged Chinese brands.
Chinese brands retune overseas expansion around store productivity and localisation
Chinese retailers are moving away from rapid overseas store openings in favour of store productivity, localisation and brand building, with Hong Kong and Southeast Asia identified as key growth markets in a Savills retail occupier report.
Chinese Brands Like Pop Mart Win US Shoppers Despite Geopolitical Friction
Chinese consumer brands such as Pop Mart are gaining traction with American shoppers by cultivating a global image and targeting niche markets.
Chinese Brands Face New Challenge: Winning Over AI Agents
As AI agents increasingly shape consumer discovery and purchasing decisions, Chinese brands must pivot from social media marketing to earning the trust of these autonomous systems. The shift demands new strategies that go beyond traditional playbooks.
Chinese Brands Redefine Smart Eyewear as Fashion-Forward Accessories
A new wave of Chinese brands is transforming smart glasses from geeky prototypes into stylish, everyday wearables, closing the design gap that plagued early entries like Google Glass.