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Chinese brands

Stories tagged Chinese brands.

AI Tech / news / en

Chinese Brands Face New Challenge: Winning Over AI Agents

As AI agents increasingly shape consumer discovery and purchasing decisions, Chinese brands must pivot from social media marketing to earning the trust of these autonomous systems. The shift demands new strategies that go beyond traditional playbooks.

AI agentsChinese brandsconsumer behaviormarketing strategyagentic AI
Business / news / en

Chinese Brands Redefine Smart Eyewear as Fashion-Forward Accessories

A new wave of Chinese brands is transforming smart glasses from geeky prototypes into stylish, everyday wearables, closing the design gap that plagued early entries like Google Glass.

smart eyewearaugmented realityChinese brandsfashion techNikawearable technology