Tag
Brand Strategy
Stories tagged Brand Strategy.
Marshall Stages Its Largest Live Music and Culture Event in Chengdu
The six-day Keep Live Music Alive festival, hosted with Tmall, brought together Chinese rock acts, independent venues and Marshall archive showcases.
Beauty Brand Baudie Cuts Skincare Line to Focus on Single Deodorant Enhancer
Bella Skin Beauty has rebranded as Baudie and discontinued its entire skincare range to concentrate on one best-selling product: a probiotic underarm toner renamed Deodorant Enhancer.
Ralph Lauren Reports 50% Sales Surge in China as Value Strategy Pays Off
Ralph Lauren posted a 50% sales increase in China last quarter, outperforming a subdued luxury market, driven by a multi-year brand overhaul and a shift in consumer preference toward value-oriented labels.