brand strategy
Stories tagged brand strategy.
AI Product Recommendations Reshape Retail Shelves as Brands Chase the 'AI Shelf'
Consumers increasingly ask ChatGPT, Claude and Gemini for product suggestions, creating a new 'AI shelf' that is changing how brands position themselves online.
IHG Brand Chief Says Travel Marketers Are Handing Creative Control to Creators
Travel brands are moving away from tightly curated campaigns and heavily produced video, giving content creators more say over how destinations and hotels are presented. IHG's global brands chief told a New York City summit he had to loosen his grip on a brand identity built over more than a decade.
Dorchester Collection Weighs Consistency Against 'Cookie Cutter' Luxury
Dorchester Collection is working through a central luxury-hospitality tension: tightening the service basics across its portfolio without flattening the individual character of hotels that guests return to.
Marshall Stages Its Largest Live Music and Culture Event in Chengdu
The six-day Keep Live Music Alive festival, hosted with Tmall, brought together Chinese rock acts, independent venues and Marshall archive showcases.
Beauty Brand Baudie Cuts Skincare Line to Focus on Single Deodorant Enhancer
Bella Skin Beauty has rebranded as Baudie and discontinued its entire skincare range to concentrate on one best-selling product: a probiotic underarm toner renamed Deodorant Enhancer.
Ralph Lauren Reports 50% Sales Surge in China as Value Strategy Pays Off
Ralph Lauren posted a 50% sales increase in China last quarter, outperforming a subdued luxury market, driven by a multi-year brand overhaul and a shift in consumer preference toward value-oriented labels.