brand partnerships
Stories tagged brand partnerships.
Netflix's 'America's Sweethearts' Drives Dallas Cowboys Cheerleaders Brand Boom
The Netflix docuseries has widened the Dallas Cowboys Cheerleaders' global following, drawing fresh fashion and beauty tie-ups. The women who built that audience do not directly share in the resulting sponsorship money.
Creators Shift Holiday Content Calendars Earlier as Brands Line Up Deals in July
Content creators and the brands that sponsor them are launching holiday campaigns months ahead of the season, with Christmas-themed material appearing as early as August. Brands began approaching Christmas-focused creators for partnerships as early as July this year.
Creators Evolve From Influencers to Strategic Brand Partners in Fashion and Beauty
At a New York City industry event earlier this month, creators and brand executives explored how fashion and beauty influencers have become strategic partners over the past decade. Creator Abby Baffoe shared her shift from hair tutorials to lifestyle content and her ongoing work with TRESemmé and L'Oreal.
Retail Execs Warn Brand Collaborations Can Miss the Mark
At eTail Boston, executives from UrbanStems, H&M, Chobani and Teleties discussed how partnerships must align with target audiences to drive real growth, rather than just generate buzz.