Tag
brand marketing
Stories tagged brand marketing.
Marketers Lean Into IRL Events as Digital Ad Fatigue Sets In
Brand marketers are shifting budget toward in-person events and out-of-home campaigns as consumers grow numb to a flood of online content. The approach favors small neighborhood meet-ups over closed-door gatherings, according to executives speaking at the 2026 Advertising Week conference.
Spot & Tango Commits $3.5M to Brand Marketing After a Year of Zero Top-of-Funnel Spend
The subscription pet food brand is putting $3.5 million into top-of-funnel marketing this year across out-of-home, connected TV and events, a sharp change from last year when it spent effectively nothing in that area.
Tennis-Themed Pop-Ups Bring U.S. Open Energy Across New York City
As U.S. Open ticket prices reach record highs, Evian, Sephora and Lavazza are opening tennis-themed pop-ups across New York City so fans can join the action without heading to Queens.