Tag
brand loyalty
Stories tagged brand loyalty.
Neutrogena Faces Renewed Backlash Over Decision to Drop Hayden Panettiere
The skin-care giant is under fire on social media this week after the death of former ambassador Hayden Panettiere, with critics pointing to its past decision to end their partnership. The episode is raising questions about brand cancellations, boycotts and long-term brand loyalty.
Fragrance Emerges as Beauty's New Loyalty Driver
Beauty brands are leveraging signature scents to build loyalty and expand categories, with the global personal care fragrance market reaching $58.9 billion in 2025.
Fashion Executives Gather in New York to Explore Agentic Commerce
Leaders from major fashion brands met at The Waverly Inn to discuss how agentic commerce can boost customer loyalty.