Bain & Company
Stories tagged Bain & Company.
Livestream Shopping Evolves Into Core Retail Channel in Southeast Asia
Livestream commerce has evolved from a marketing experiment into a distinct retail channel in Southeast Asia, with brands building dedicated teams and creator partnerships to drive long-term sales.
Luxury brands accelerate AI adoption as consumer usage surges
A new joint study reveals that luxury executives are rapidly prioritizing AI, with 22% ranking it among their top three strategic priorities by 2026, up from 5% in 2024. Meanwhile, 55% of luxury consumers now use AI in their purchase journey.
Retailers struggle to quantify loyalty programme returns, Bain study finds
Many retailers and consumer goods companies cannot determine whether loyalty programme costs are justified by sales gains, according to a Bain & Company report. The study shows that well-designed rewards can boost customer acquisition and repeat purchases significantly.
Luxury market shows early recovery signs in Q2, Bain says
The global personal luxury goods market is showing early signs of recovery in the second quarter, driven by stronger-than-expected demand in the United States, according to consultancy Bain & Company.