Tag
back-to-school
Stories tagged back-to-school.
Denim Takes Center Stage as Back-to-School Shopping Season Lengthens
Retailers including Pacsun, Kohl's, and Gap are launching denim-focused back-to-school campaigns earlier than ever, as shopping begins weeks ahead of past years.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.