Tag
back-to-school
Stories tagged back-to-school.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Denim Takes Center Stage as Back-to-School Shopping Season Lengthens
Retailers including Pacsun, Kohl's, and Gap are launching denim-focused back-to-school campaigns earlier than ever, as shopping begins weeks ahead of past years.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.