Tag
AI search
Stories tagged AI search.
IHG Rebuilds Hotel Content So AI Assistants Can Read It
IHG is overhauling how it structures and manages hotel content so that AI travel assistants can understand individual properties, its chief commercial and marketing officer said ahead of a September industry forum appearance.
Consumers Trust AI to Search but Not to Shop, Mintel Report Finds
A Mintel report finds shoppers are comfortable using artificial intelligence to search, compare and simplify purchase decisions, but far less willing to let it act on their behalf and complete the transaction. The trust gap persists even as brands keep spending on agentic AI.
Stanley 1913 Reworks Content for AI Search Visibility
Stanley 1913 is shifting from hack-driven SEO tactics to a long-term content strategy designed for AI search engines, adding FAQs and usage guides to answer real consumer questions.