Luxury / news
TWG Tea Opens 2,700sq ft Tea Gallery Flagship at Singapore Changi Airport
TWG Tea has unveiled its largest global flagship, the TWG Tea Gallery, in Changi Airport Terminal 3. The 2,700sq ft store sits under a 23-foot-high ceiling and is billed as the brand's most ambitious retail expression to date.
The luxury tea house's new flagship occupies 2,700sq ft at Singapore Changi Airport Terminal 3, positioned beneath a soaring 23-foot-high ceiling. TWG Tea described the gallery as a milestone in its international growth and its most ambitious retail expression so far.
The store welcomes travellers around the clock and sits within one of the world's leading aviation hubs. TWG said the format sets a new benchmark for luxury tea in the global travel retail landscape.
"The TWG Tea Gallery represents the most definitive expression of TWG Tea to date," said Taha Bouqdib, President and CEO of parent company V3 Gourmet and co-founder of TWG Tea. He said the flagship is more than a tea boutique, bringing the past, present and future of tea into a single immersive experience tied to the company's TWG Tea Museum.
The opening underscores TWG Tea's continued investment in travel retail as a key pillar of its global expansion strategy, the company said.