Retail / news
TREX Awards 2027 opens entries in hunt for travel retail-exclusive standouts
Submissions have opened for the third edition of the TREX Awards, a global cross-category programme honouring travel retail-exclusive products and initiatives. Entries close on 8 January 2027, with results due in the first quarter of the year.
The programme, now in its third edition, is billed as the only global cross-category awards scheme dedicated to travel retail-exclusive (TREX) products and initiatives, and it seeks to spotlight differentiation, excellence and channel-specific value for travellers.
Nominations must be submitted by 8 January 2027, and the results will be revealed in the first quarter of that year. The awards follow two earlier editions that drew a strong response and showcased a broad array of travel retail-exclusive innovations.
Martin Moodie, founder and chairman of the awards' creator and the figure behind the programme, said the scheme is built around genuine differentiation rather than minor variations. A packaging tweak or a different alcohol strength is not sufficient to lend credence to the whole TREX concept, he said.
Moodie said he conceived the awards as a way to showcase and champion products that genuinely add an element of discovery and sometimes surprise in travel retail, describing the momentum behind TREX products and the awards themselves as encouraging.
Moodie also hosts a B2B-B2C crossover video series, The TREX Factor, tied to the same travel retail theme.