Skinfix Expands to Ulta Beauty Doors Nationwide With New CEO at Helm

Skinfix's products are now available in every Ulta Beauty store across the U.S., following a nationwide rollout this week. The assortment includes eight individual items priced from $18 to $85, along with two kits. Among them is the $39 Starter Kit, which bundles the brand's best-selling Triple Lipid-Peptide Cream, Foaming Oil Cleanser, and a new Ulta Beauty-exclusive Hypochlorous Daily Mist.

Additional launches are slated for December, when Skinfix will introduce its Brighten + Firm 15% Vitamin C Serum, as well as new skin pads designed to brighten and smooth skin. The expansion is part of a broader push to increase brand visibility and reach more consumers with its clinical, sensitive-skin formulas.

Anne Talley, who joined Skinfix as CEO in July, is leading the charge. She previously held roles at L'Oréal, Revlon, and most recently Sol de Janeiro. Talley succeeds Stuart Leitch, who came aboard in 2024 from Olaplex, where he was chief revenue officer. Leitch also held leadership positions at L'Oréal, Dermalogica, and New Theory Ventures.

The leadership transition and retail rollout are supported by Skinfix's investor Stride Consumer Partners, which framed the moves as part of the brand's next phase of growth. With the Ulta launch, Skinfix aims to convert trial into loyalty, as Talley noted that once people try the products, they see results and love them.